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Old 01-14-2014, 12:25 AM   #1 (permalink)
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Default Detroit Auto Show & 2015 Outback

OK, I thought I could finally get a look at the 2015 Outback mini-redsign at the Detroit Auto Show, but I can't find anything. Is the 2015 out there somewhere without all the camouflage? Thanks.
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Old 01-14-2014, 12:58 AM   #2 (permalink)
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Well, I had read about the OB being unveiled in Detroit. However, those who thought that New York is the more likely venue were right. It seems that only the WRX will be (was already?) shown in Detroit.
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Old 01-14-2014, 05:44 AM   #3 (permalink)
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I thought I read somewhere that the unveiling was today, the 14th?
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Old 01-14-2014, 07:20 AM   #4 (permalink)
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I thought I read somewhere that the unveiling was today, the 14th?
Agree, I thought it was today or tomorrow.
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Old 01-14-2014, 10:06 AM   #5 (permalink)
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everything I have read said might debut at detroit
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Old 01-14-2014, 10:46 AM   #6 (permalink)
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I've been holding off on a purchase, waiting to see if the 2015 was worth the wait. I was expecting the info mid-January. I would be curious when it will be unveiled if anyone knows for sure.
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Old 01-14-2014, 11:47 AM   #7 (permalink)
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big disappointment. I live in Detroit and there has been zero mention of any new Outback, despite all the articles and speculation.

Subaru really needs to have better media control/coverage, as a lot of people were looking forward to a new Outback but then you have a huge letdown.

If they knew the media reports weren't accurate, why wouldn't they address them through a spokesperson, i.e. say that while the new Outback won't be revealed at the auto show, it will be revealed at...

This is a major shortcoming for Subaru, lack of good media control and they seem to be a very minor player at big auto shows like this.

What a disappointment.
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Old 01-14-2014, 12:54 PM   #8 (permalink)
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I assume this has already been posted here - I havent been on these boards in a while.

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Old 01-14-2014, 03:54 PM   #9 (permalink)
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Quote:
Originally Posted by tagheuer View Post
This is a major shortcoming for Subaru, lack of good media control and they seem to be a very minor player at big auto shows like this.

What a disappointment.
Well, they are a very minor player in the grand scheme of things...

Subaru sold about 336,000 cars in the USA in 2013. (this was a record high, up a lot over the past 3 years!)

It takes Ford about 7 weeks to sell that many F-150s. Yes, just that one model.

Honda sold about as many CR-Vs in 2013 as Subaru sold cars (all types)

Nissan sold almost enough Altimas to be able to say the same thing.

We may have a lot of love concentrated into a few pages here, but the fact is that Subaru doesn't have anywhere near the same resources to bring to bear on anything- including marketing communications.
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Old 01-14-2014, 04:08 PM   #10 (permalink)
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Quote:
Originally Posted by dhtwalden View Post
I've been holding off on a purchase, waiting to see if the 2015 was worth the wait. I was expecting the info mid-January. I would be curious when it will be unveiled if anyone knows for sure.
Kind of in the same boat. This will expedite my '14 purchase.
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