Subaru is getting sued by Trek Bicycle Co. - Subaru Outback

mopartodd · 12-08-2012, 07:59 AM

Looks like Trek found Specialized Bicycle Companies business ethics handbook. Is this frickin stupid or what?

TREK Bikes v CROSSTREK Cars The Trademark Blog

13OBprem · 12-08-2012, 08:27 AM

This is one reason a lot of foreign companies do not like doing business in the US. Large companies like Subaru can handle it, but smaller ones can't.

cardoc · 12-08-2012, 08:52 AM

This is a bit on the ridiculous side. I don't think Subaru produced any bikes after 08, and even then they only made very few. So, I don't see where there is a competition between Subaru and Trek in the production and sale of bicycles, parts, accessories and apparel.

This could get ugly. Its doubtful Subaru will suffer sales. It is more likely that Trek will suffer, but not due to Subaru Crosstrek and the name, rather because of the stupidity of the suit. I mean really, Subaru is a top pick for outdoor enthusiasts and this suit alone has the capability for loyal owners of Subarus to maybe revert to use of other manufactured bikes.

What were they thinking? Should've left the greed at home.

jogosub · 12-08-2012, 08:52 AM

If Crosstrek was or is a registered trademark (by Trek Bicycle Company) and this will ever go to a trial and will be judged by a jury, Trek may win this case. Most likely, there will be some kind out of Court settlement. Jury trials cost both parties a lot of money in legal fees.

toro168 · 12-08-2012, 09:02 AM

So stupid... This is a classic example of what's wrong with America today! Greed

happylandings · 12-08-2012, 09:14 AM

Whoever owns the rights to "Star Trek" shoud sue Trek bikes!

scoobydoo2 · 12-08-2012, 09:20 AM

OMG...I guess that puts the brakes on me naming my next dog, child...Crosstrek...I can't afford the legal fees for that...lol

Silly!

TxTony · 12-08-2012, 09:48 AM

Agree Trek is now up there with Specialized...time to support other companies like Airborne and Niner and a few others out there who make bikes just as good as the big boys and speced out better with better customer service as well..Mopartodd nailed it...frickin stupid!

upflying · 12-08-2012, 10:44 AM

Let's see if we can help Subaru with some name suggestions in the event they lose in court.
Crosstrex
Crossdress
Crossroad
Crossbuck
Geocross
Crosseye
Epicross
Crossifiction

**nipper** · 12-08-2012, 10:54 AM

crosdress? wel it would stop it from being a lesbian car.

Copywrite also is weighed by product confusion, so two companies can use the same name. for drastically different products. I thiink this will be settled or go no where. This is Spechalized just protecting it's copywrite. If they did not do this it would weaken their case for any other suite against someone else.

12-08-2012, 07:59 AM	#1 (permalink)
mopartodd Registered User Join Date: Feb 2010 Location: Planet Earth Car: 2010 2.5i OB 6MT Posts: 848 Feedback Score: 0 reviews	Subaru is getting sued by Trek Bicycle Co. Looks like Trek found Specialized Bicycle Companies business ethics handbook. Is this frickin stupid or what? TREK Bikes v CROSSTREK Cars The Trademark Blog __________________ 2010 Subaru OB 2.5i 6MT 2008 Dodge Caliber SRT-4,1969 Dodge Coronet I keep the Dodge around for when my Subaru is broken. 2003 TiSport Gman, sweet Titanium XC ride. 2009 SE Racing SoCal Flyer Cruiser 2011 Motobecane CF LTD 2012 Niner Air 9

12-08-2012, 09:20 AM	#7 (permalink)
scoobydoo2 Registered User Join Date: Dec 2009 Location: Canada...the great white north Car: 3rd Subaru. 2011 Ouback Limited with NAV Posts: 2,619 Feedback Score: 0 reviews	OMG...I guess that puts the brakes on me naming my next dog, child...Crosstrek...I can't afford the legal fees for that...lol Silly! __________________ The human soul, in some ways like good helium, expands to whatever environment it has. Or conversely sinks to whatever ditch it is offered. That's where the real battles are waged-and waged continually. David Adams Richards ZeeMaps - Subaru Outback.Org Owner Location: Show us where you are.

12-08-2012, 10:44 AM	#9 (permalink)
upflying Registered User Join Date: Jan 2011 Location: Reno, NV (Ca transplant) Posts: 1,719 Feedback Score: 0 reviews	Let's see if we can help Subaru with some name suggestions in the event they lose in court. Crosstrex Crossdress Crossroad Crossbuck Geocross Crosseye Epicross Crossifiction __________________ '12 Outback Limited 2.5i, Cypress Green Pearl, sunroof, illumination package #2, rear bumper guard, puddle lights, mudflaps, no nav '10 Nissan Frontier SE Crew Cab 4X2 long bed '98 BMW R1100RT-P '86 Chevrolet Monte Carlo SS, restored, original, stock daily driver, '09 Harley Davidson FLHP

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12-08-2012, 08:27 AM	#2 (permalink)
13OBprem Registered User Join Date: Oct 2012 Car: 2013 OB Premium 2.5 CVT Posts: 17 Feedback Score: 0 reviews	This is one reason a lot of foreign companies do not like doing business in the US. Large companies like Subaru can handle it, but smaller ones can't.

12-08-2012, 08:52 AM	#3 (permalink)
cardoc Registered User Join Date: Aug 2012 Location: Austin Car: 2001 VDC, 2000 Outback 5MT (on the cheap) Posts: 3,841 Feedback Score: 0 reviews	This is a bit on the ridiculous side. I don't think Subaru produced any bikes after 08, and even then they only made very few. So, I don't see where there is a competition between Subaru and Trek in the production and sale of bicycles, parts, accessories and apparel. This could get ugly. Its doubtful Subaru will suffer sales. It is more likely that Trek will suffer, but not due to Subaru Crosstrek and the name, rather because of the stupidity of the suit. I mean really, Subaru is a top pick for outdoor enthusiasts and this suit alone has the capability for loyal owners of Subarus to maybe revert to use of other manufactured bikes. What were they thinking? Should've left the greed at home.

12-08-2012, 08:52 AM	#4 (permalink)
jogosub Registered User Join Date: Oct 2012 Location: Rolling Hills/PV-CA displaced in NW Florida. Car: 13 Outback 2.5i Limited/DDF-PZEV, Crystal Black Silica with Option Pkg 23 Posts: 1,818 Feedback Score: 0 reviews	If Crosstrek was or is a registered trademark (by Trek Bicycle Company) and this will ever go to a trial and will be judged by a jury, Trek may win this case. Most likely, there will be some kind out of Court settlement. Jury trials cost both parties a lot of money in legal fees.

12-08-2012, 09:02 AM	#5 (permalink)
toro168 Registered User Join Date: Nov 2009 Location: New Hampshire Car: 2004 Outback Limited 2.5i Posts: 9 Feedback Score: 0 reviews	So stupid... This is a classic example of what's wrong with America today! Greed

12-08-2012, 09:14 AM	#6 (permalink)
happylandings Registered User Join Date: Sep 2012 Location: Kansas Car: 2013 Outback Premium 2.5 with AW and Moonroof Posts: 8 Feedback Score: 0 reviews	Whoever owns the rights to "Star Trek" shoud sue Trek bikes!

12-08-2012, 09:48 AM	#8 (permalink)
TxTony Registered User Join Date: Nov 2011 Posts: 31 Feedback Score: 0 reviews	Agree Trek is now up there with Specialized...time to support other companies like Airborne and Niner and a few others out there who make bikes just as good as the big boys and speced out better with better customer service as well..Mopartodd nailed it...frickin stupid!

12-08-2012, 10:54 AM	#10 (permalink)
nipper Super Moderator Join Date: Jan 2007 Location: Oceanside, NY Car: 2005 OBW 2.5L, 1989 Subaru Justy, RIP Blu Posts: 7,233 Feedback Score: 0 reviews	crosdress? wel it would stop it from being a lesbian car. Copywrite also is weighed by product confusion, so two companies can use the same name. for drastically different products. I thiink this will be settled or go no where. This is Spechalized just protecting it's copywrite. If they did not do this it would weaken their case for any other suite against someone else.

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