I experienced a similar problem (car won't start) on my '13 Outback w/ SAP. It was not until i tried a few times when I noticed the "key not found" (can't recall the exact wording) error message on the center gauge cluster, which finally clicked in my head.
I happened to have been carrying, at that time, a similar keyless start fob for my '11 Prius and suspected that the car was getting confused. Sure enough, I took the Prius key fob and put it inside the house and made sure no other key fobs were in my pocket, and the car started right up. I tested the same on my Prius and it got confused as well.
The keyless start systems do seem to get confused when there are two or more conflicting key fobs. I had originally switched the key fobs whenever I switched cars, got tired of switching and put both key fobs in the same keychain. Now I'm back o switching them.
Might be a long shot.
I happened to have been carrying, at that time, a similar keyless start fob for my '11 Prius and suspected that the car was getting confused. Sure enough, I took the Prius key fob and put it inside the house and made sure no other key fobs were in my pocket, and the car started right up. I tested the same on my Prius and it got confused as well.
The keyless start systems do seem to get confused when there are two or more conflicting key fobs. I had originally switched the key fobs whenever I switched cars, got tired of switching and put both key fobs in the same keychain. Now I'm back o switching them.
Might be a long shot.