My 2013 also has a pretty weak cold start. One morning when it was about 10 degrees out it took a second crank to start up. I'm not too concerned about it...you could always go for the OEM battery or engine block heaters if you really want to.
+1 on Optima Red Top. When the alternator went on my last car I replaced the OEM battery with Red Top and it worked great, very strong ignition.Once my OEM batteries died (in any car) I always replaced them with Optima Red Top after a slight battery holder modification. Never had any problems with those batteries....