^ I just completed my "Share the Love" event online, thanks to a reminder email that Subaru sent me this morning.
I agree that the dealerships should be the strongest advocators for the event (I don't think my SA even mentioned it during the whole buying process), but it's not like they are needed to make it happen either - all I had to do was put in my VIN and home address on the Subaru website, select the organization (ASPCA for me) and it's done.
Hopefully anyone that purchased or leased a new Subaru gets the email I did today...but if not, go do it! It's easy and takes all of three minutes!!!