I've been accused of far worse than a Subaru ambassador on other car forums. I'm not stating anything, come at me bro. :jester:I don't bear any hostility towards Subaru for initiating this sort of programme. Good on them if it meets their requirements. But...
I'd prefer to have no official arrangement with the manufacturer of my car. If my Sube is a great car, I'd be delighted to share my experiences with anyone who asks.
If Subaru wants to hire me as an employee, fine. I'll play and present myself as somebody who has a corporate interest to protect/represent. Otherwise, the last thing I would want to be is the local "unofficial Mary Kay rep" who goes around hawking a company's wares in this sort of way.
By my own personal values (which in no way implies I'm the same king of person as Ghandi, Mother Theresa or Desmond Tutu), this sort of cheapens what should be a different kind of relationship between the manufacturer of products and the people who buy them.
This especially applies to people with such affiliations who participate in online forums, etc.
I would say that anyone participating on this forum who is a "Subaru Ambassador" should be required to plainly state this -- either through the use of an appropriate avatar (as @bajanut has done) or in their sig block.
But these are my views. Others may have different opinions on the subject.
I tend to agree. Every "technical advisory board" or "customer advisory group" I've participated in as a volunteer has ultimately run into the same conflict: the participants tend to see themselves as a panel of independent technical advisers or customer advocates, while the sponsoring business or organization generally expects the group to function as an unpaid marketing auxiliary, nothing more.I'd prefer to have no official arrangement with the manufacturer of my car.
I could not have said it better. The Hater and the fanboy/fangirl are equally annoying. I myself have plenty of opinions, not all of which are good, about Subaru, and those opinions come from owning 9 Subarus since 1995. If someone wants that insight, then I'll happily share both the good and the bad.Forums like this really change attitudes about brand loyalty. It used to be, "I really like my Subaru." Now that gets you accused of being a fanboy or company shill. Pretty sure someone's loyalty isn't bought with a cheap hat and t-shirt. There's nothing wrong with liking a particular brand nor is there anything wrong with respectful skepticism.
It's a matter of where you want to spend your time. I cross shop too many brands for most things, including cars. But since my first Apple computer, then iPhone, I'll keep going with the brand because it serves me well. Am I a fanboy? Heck, I rarely tell people I like Apple because I'm afraid of the accusations. I'd call myself a satisfied customer, just like in the old days. If a company wants to encourage a happy camper to tell others, that's just smart modern marketing.
But keep at it. Reading the posts from some of our most prolific curmudgeons frequently gives me an (unintended) laugh!