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Hi,

I'm pretty sure my company is part of Subaru's VIP program so I'm working under that assumption and that I get 2% under invoice.

Is that for the car and options like OPTION #23 and POPULAR PKG #4?

I'd be pretty happy with 2% under invoice but is that a great deal?

I'm still debating between the Limited 2.5 vs the 3.6R with the two packages above. I haven't found any to test drive in my area (just north of Cincinnati).

I guess the basics of my post is: how's the best way to leverage the VIP program when buying an OB? Or do I just accept that the VIP program is a pretty good deal and follow its rules to get an OB?

Sorry if this is a confusing post...

N
 

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2016 Twi-Blue/Ivory OB 3.6R
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238 Posts
My understanding is if you are an associate or a family member you get invoice pricing -$2250 rebate. Straight VIP is @ invoice.
 

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2019 2.5i Limited Forester (hers) (4th Subie), 2014 Impreza Premium (mine)(#5)
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2,292 Posts
Hi,

I'm pretty sure my company is part of Subaru's VIP program so I'm working under that assumption and that I get 2% under invoice.

Is that for the car and options like OPTION #23 and POPULAR PKG #4?

I'd be pretty happy with 2% under invoice but is that a great deal?

I'm still debating between the Limited 2.5 vs the 3.6R with the two packages above. I haven't found any to test drive in my area (just north of Cincinnati).

I guess the basics of my post is: how's the best way to leverage the VIP program when buying an OB? Or do I just accept that the VIP program is a pretty good deal and follow its rules to get an OB?

Sorry if this is a confusing post...

N
Go to vip.subaru.com to see if you're eligible. Note that there are two different VIP pricing programs - one is invoice, the other is 2% below invoice. Don't assume that you're getting 2% below invoice automatically - you may not.

That pricing is for the car and any factory / port installed options. Dealer installed options can (and will be) at a higher price, and it mentions this in the VIP guidelines.

Let's face it - these are the hottest cars out there. You're talking the best deals out there are maybe 3% below invoice, when it's all said and done - so less than $400. Which on a $38,000 car isn't worth fighting over, honestly, since it tends to mean you don't have to fly to Colorado in 4 months to pick up your car. It also makes it really simple, since you're not in the northeast. Just go in to any participating dealer (ah, you knew there was a catch, didn't you?) and give them the sheet from SOA.

And yes, it's a catch - participating in the VIP program on a car is at the dealers discretion. SOA can and does place certain limits on the program - for example, WRX's and STI's are not VIP pricing eligible vehicles. And we don't VIP price on the ground Outbacks if we can keep from it. I can VIP price an ordered unit - but since we don't have any Outbacks on the ground to sell (again) and won't have any until the middle of August ... dealer discretion.

Don't get me wrong - we like the program. We SOA VIP and Military VIP a LOT of customers. Here's the price, have a nice day, we're done - give me your license and insurance so I can copy them, and sign here, here, and here, and we'll get you to the business office. Takes all the stress out of fighting over the price, from both our perspectives.
 

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2015 Outback 2.5 Limited w/ ES - Crystal White Pearl
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I think that the VIP is a good deal, but you can certainly get a better one by negotiating.

I don't like to negotiate and I had access to the VIP program through work, so "win-win" for me. You'll see folks on here that got better than VIP with varying degrees of "negotiating", and that's great for them.

You're not supposed to "leverage" the VIP program. Don't know if others have tried to toe that line.
 

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2016 Outback 2.5i Premium ICE Silver
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i loathe negotiating. I'd rather lose a finger than negotiate (left hand only of course). But seriously, you might be able to squeeze a few more bucks out of it, but I'd just be grateful that the program saved you a bunch of hassle and a bunch of money and not worry about the last few drops.
 

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2016 Outback 2.5i Premium, Ice Silver
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147 Posts
VIP pricing at 2% under invoice is a sweet deal for no haggle pricing on the very popular Outback. Keep in mind that all dealers don't participate in the VIP program. In my case I tried to negotiate with the lone Subaru dealer in town (that doesn't do VIP) and they refused to budge from MSRP forcing me to a dealer 150 miles away that was happy to handle my VIP order.
 

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Negotiating a car is like anything, if you can make an intelligent argument and provide evidence to support it you will prevail. Because your point of view makes sense.

If you just go in flinging around numbers you make up in your head, and making demands that can't be supported with evidence you won't.

The VIP is a great deal. Take the numbers people claim to pay with a grain of salt. Dealer fees can vary greatly from state to state. If you pay a $500 greater dealer fee in state X, you can pay $500 more for the car in state Y and the price is really the same.
 

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2021 Outback Limited
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I don't qualify for VIP, and my local dealer won't approach invoice, let alone go below invoice, so I went through Consumer Reports True Value service to get a "fair price" and then let my fingers do the walking by emailing several regional dealers to get their "best offers". That strategy was relatively painless and saved me thousands over what my local dealer offers. That's worth a couple of hours drive to pick it up when it comes in.
 

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Depending on your location, i would give either Grand Subaru or Shortline Subaru in CO a shout. you can contact Bill Dantico at "[email protected]". i got about 14% off MSRP on my 2015/3.6R order. thats even with shipping from CO to NJ

-Vince
 

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'18 Accord EX-L 2.0t; Wife's car: '16 3.6r Ltd. w/ Eyesight
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My wife and I went to our closest Subaru dealer and used the VIP pricing to order her '16 3.6r for 2% below invoice (plus $379 in dealer fees, plus tax and dmv). It was great. We didn't have to talk price at all, which actually took a little fun out of the process.

When I went to a Subaru dealer in 2012 and offered 2% below invoice, the salesperson came back with the manager who told me he was "offended" by my offer. The other Subaru dealer by me offered to take $1k off MSRP.
 

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2019 2.5i Limited Forester (hers) (4th Subie), 2014 Impreza Premium (mine)(#5)
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My wife and I went to our closest Subaru dealer and used the VIP pricing to order her '16 3.6r for 2% below invoice (plus $379 in dealer fees, plus tax and dmv). It was great. We didn't have to talk price at all, which actually took a little fun out of the process.

When I went to a Subaru dealer in 2012 and offered 2% below invoice, the salesperson came back with the manager who told me he was "offended" by my offer. The other Subaru dealer by me offered to take $1k off MSRP.
There's reasons behind that. You walk in and simply offer me 2% below invoice without reason, I'm going to show you the door, albeit politely. If I'm advertising the cars via my internet department at $500 below invoice, that's different - management has made the decision to scrub cash off the front-end gross to move vehicles. And if you give me a VIP form that authorizes 2% below invoice, then life is fine - because we do get something back to help with that sting. It's not as much as we're losing, but it helps.

It is, right now, a complete supply and demand situation on Outbacks. And I don't see it getting better any time soon. Our management gets a little upset with me when I sell an ordered unit at $1,000 off MSRP. Funny thing is, I've never had a single customer complain about that - because they understand supply and demand, and just want their car in 8 weeks. It's more fun when they complain that we don't have them in stock and get indignant that there aren't more out there - we have fun with them. (And yes, this was a LONG and very hot Saturday, and I may be indulging in an adult beverage about now.)
 

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2016 Subaru Outback 2.5i Limited, 2001 Mercedes Benz SLK320
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I've posted on other threads about how "non-negotiable" the Michigan dealers are, but I've found one that is wonderful to deal with. They have been selling cars using their "Best Price First" strategy for about 20 years now. When I contacted them via email, I had a price within 30 minutes for my 2016 OB. When I built the actual car on Edmunds, I found that their price was almost exactly at invoice! Not as low as Grand in Chicago, but not nearly as far to drive, and they have been amazing as far as staying in touch and answering questions. The dealer is Al Serra in Grand Blanc (near Flint). I'm heading over this coming week to (most likely) order my 2016.

There is hope for those of us who aren't VIP'ers!
 

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Dealers don't accept VIP on Outback

I got my VIP certificate through IMBA hoping to get a good deal without negotiating and going hundreds of miles to pick up my new car.

The VIP certificate is made out to a specific dealer. At first the dealer seemed willing to accept the VIP pricing, but the next day he told me they do not do VIP on the Outbacks.

I talked to a second dealer and mentioned the VIP program. He was going to call me back if they accept VIP. I never got a call back.

This is in San Diego, CA

I guess the VIP deal is not as easy as advertised.
 

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2016 Outback 2.5i Premium, Ice Silver
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I got my VIP certificate through IMBA...
Let IMBA know that your dealer won't participate in VIP pricing and request another certificate for the next closest VIP dealer.

I ended up at a dealer 150 miles away because my local dealer didn't do VIP. It was worth the trip for me as I saved about $3k.
 

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Tungsten 2015 3.6R Outback
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The VIP certificate is made out to a specific dealer. At first the dealer seemed willing to accept the VIP pricing, but the next day he told me they do not do VIP on the Outbacks.

I talked to a second dealer and mentioned the VIP program. He was going to call me back if they accept VIP. I never got a call back.

This is in San Diego, CA

I guess the VIP deal is not as easy as advertised.
I was fortunate as Marin Subaru-Mazda accepted the Subaru VIP certificate without hesitation. Easiest way I have ever purchased a car. I received a price for my 2015 3.6R OB that was 2% below invoice. Considering how popular the 2015 OB was, I was very happy. There was no haggling at all and the price was almost to the dollar of what I had calculated on various shopping sites on the Internet.
 

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2016 OB Premium with Eyesight
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533 Posts
I got my VIP certificate through IMBA hoping to get a good deal without negotiating and going hundreds of miles to pick up my new car.

The VIP certificate is made out to a specific dealer. At first the dealer seemed willing to accept the VIP pricing, but the next day he told me they do not do VIP on the Outbacks.

I talked to a second dealer and mentioned the VIP program. He was going to call me back if they accept VIP. I never got a call back.

This is in San Diego, CA

I guess the VIP deal is not as easy as advertised.
Get the names of the guys you spoke with at the dealer that flipped/flopped and notify SOA. If SOA gave a VIP voucher for said dealer, then they are trying to pull a fast one on you, SOA won't like that.
 

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2019 2.5i Limited Forester (hers) (4th Subie), 2014 Impreza Premium (mine)(#5)
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I got my VIP certificate through IMBA hoping to get a good deal without negotiating and going hundreds of miles to pick up my new car.

The VIP certificate is made out to a specific dealer. At first the dealer seemed willing to accept the VIP pricing, but the next day he told me they do not do VIP on the Outbacks.

I talked to a second dealer and mentioned the VIP program. He was going to call me back if they accept VIP. I never got a call back.

This is in San Diego, CA

I guess the VIP deal is not as easy as advertised.
It almost doesn't matter what dealership the authorization form is made out to, the new car manager at another dealership can switch it over to his dealership. We have people that live closer to the south side, or for that matter end up with expired certificates, and it's not an issue.

Having said that, SOA does allow an individual dealership at their discretion to not sell a specific vehicle. So let's say you come in and want to purchase the OP23 that we got in at VIP pricing. My manager does have the discretion to say no, we'll do that on an ordered unit. (Not saying that he WOULD do that, but that is allowed under the program guidelines.)
 

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2016 Outback 2.5i Limited, Wilderness Green; 2018 Outback 2.5i Limited, Crimson Red Pearl
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Go North!

I got my VIP certificate through IMBA hoping to get a good deal without negotiating and going hundreds of miles to pick up my new car.

The VIP certificate is made out to a specific dealer. At first the dealer seemed willing to accept the VIP pricing, but the next day he told me they do not do VIP on the Outbacks.

I talked to a second dealer and mentioned the VIP program. He was going to call me back if they accept VIP. I never got a call back.

This is in San Diego, CA

I guess the VIP deal is not as easy as advertised.

I live in the east county of San Diego and have bought our 2012 and 2016 Outback Limited's elsewhere. These dealers in San Diego County just will not deal on an Outback, Period. VIP, Costco, etc., they would not budge much below MSRP. Having done much research on these forums, I knew that with or without the VIP, you should be able to get at least 2% under invoice.


I used the internet quote approach to every dealer in San Diego, Orange, Los Angeles, Riverside and San Francisco counties. The 2012 was through Carlsen Subaru in Redwood City (San Francisco area) and the 2016 was at South Coast Subaru (Costa Mesa) who matched Carlsen. You can keep trying, but after three attempts to get a reasonable deal, I found San Diego is not an option. The Bay areas consistently had the best pricing, lower than the VIP. I suggest you get a good quote and just drive a little to save a lot. :smile2:
 

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2006 Toyota Prius 1.5l CVT
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I found a dealer in San Diego county (Kearny Mesa Subaru) that accepts VIP on the Outback. The beast price I found on this forum is about 3% below invoice. That would save me another $280. It is not worth going to the Bay Area for that for me.

Anyways, when I was just about ready to order the Outback, I had second thoughts about getting a Forester. I just can't make my mind up between the two.
 

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'14 3.6R Outback
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I found a dealer in San Diego county (Kearny Mesa Subaru) that accepts VIP on the Outback. The beast price I found on this forum is about 3% below invoice. That would save me another $280. It is not worth going to the Bay Area for that for me.

Anyways, when I was just about ready to order the Outback, I had second thoughts about getting a Forester. I just can't make my mind up between the two.
If you're getting the 2.5, get the Outback. Way better comfort.
Consider, I love my FXT. I would not get a Forester 2.5 and I owned a 2012 2.5 OB.

Oh, and I got under 2% invoice on both of them but I did have trades.
 
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