OK, I live in the Detroit area, which has never been a hotbed of import brands, so we probably have <1% Subarus around here, or IOW much less than the national ~2.5% share that the brand has. But on our recent vacation trip to the northeastern states, we were so astounded by the number of Subarus that it became a running joke to see who could say "Subaru!" first when spotting one. Or, more often, "Subaru, Subaru, Subaru!". 
First off, I think it's a Vermont state law that every household has to have at least one Subaru. But even along the coast of Maine they were everywhere. Of course, that area is also where we encountered a lot of people in our "tribe" -- outdoorsy adults who like to hike, bike, kayak, etc. -- but even so it was pretty amazing (I'm surprised they don't have Subaru-only parking at the LL Bean store). I'd swear that Subaru had 10-20% market share in the places we went.
I did do some web searches after getting back and discovered that, indeed, they have an 11% market share in Vermont, and that Vermont, Colorado, and 7 other states account for half their sales, with the southern states being the lowest at less than 1% share.
Anyway, it sure was different to not feel like I was driving as unique a car as it is around home.
First off, I think it's a Vermont state law that every household has to have at least one Subaru. But even along the coast of Maine they were everywhere. Of course, that area is also where we encountered a lot of people in our "tribe" -- outdoorsy adults who like to hike, bike, kayak, etc. -- but even so it was pretty amazing (I'm surprised they don't have Subaru-only parking at the LL Bean store). I'd swear that Subaru had 10-20% market share in the places we went.
I did do some web searches after getting back and discovered that, indeed, they have an 11% market share in Vermont, and that Vermont, Colorado, and 7 other states account for half their sales, with the southern states being the lowest at less than 1% share.
Anyway, it sure was different to not feel like I was driving as unique a car as it is around home.