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I would say fair, though not sure what NJ dealers are doing? Yesterday here in N. Va. we got a 2013 2.5i Prem, for just over $2500 off MSRP. Looking at your numbers you got ~$1800 off MSRP, given your area that could be ok. I did a lot of research, then emailed maybe 5 dealers after doing an online search of thier inventory and I was willing to drive too.

I was surprised that pricing was basicly the same to '12's vs '13's, however .9% was available for up to 7 years on the '12's. For us that didn't matter as we were planning to pay cash until we were offered .9% for 36 months.
 
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