Its safety still sold me on it. I do care about my own safety, and bang for yer buck, including things like the technology, safety, comfort, ride quality, full time AWD, etc, I just didn't find better. I admit my heart really wanted a toyota tacoma, but seeing how much they lacked in numerous areas (ride comfort, lack of automatic 4wd in affordable models, things like that) while being even more expensive, I opted for the outback instead.
Awd , ground clearance, adventure spirit, its best car for one person who likes those things too or for couple its even better as you can even sleep inside 3 people with comfort. For who like camping, traveling, exploring places on road its still like good street car and off road its very capable. Cheap to maintain, cheap parts, lots used parts. Easy to do diy repairs.
Most cars can be family cars for city and just couple are as good to do more then that for driver as well.
Safety for me as well and easy ingress/egress. The outback is a great road car as well. I doubt I'll do any off roading, but I'm recently retired and my wife and I will surely be doing some road trips.
Great car for skiers. Compact SUVs (like the Forester) are generally good for that but the Outback has a few extra inches of length, which helps.
As a ski car, the Outback’s biggest weakness is not having the center of the rear seats fold down separately, like a few other cars. My wife had a 2001 Audi A4 sedan with this feature which was so useful for hauling skis and allowing 2 rear passengers back there.
Not a fan of rooftop boxes for ski gear, personally.
I echo most of what has been statedby others as far as why I originally purchased my 2003 Outback new when I was 21 years old. I wrecked that one and got a 2010 Outback and very easily could have kept it to this day.
What sold me on my current 2018 Outback is the Eyesight safety system. I am not so much worried about my driving as much as I am about that of other people on the road.
Single guy here. I traded in my Baja for an Outback for the space in the back for hauling my stuff and keeping it covered (R/C gliders and sailboats which can get very big). The other factors were AWD for going offroad and car camping, and finally safety. I liked the idea of the Eyesight and such, and the crash tests results. Which is weird, since I ride a motorcycle also. But when driving a cage, I do want the assurance of being able to survive a crash.