Time to put it in Overdrive!!!
Well guys I have been thinking alot on this subject lately and I think its time to start aggresively advertising this site. Anything that anyone can come up with to help get the word out is appreciated of course. The thing is that I can go around the internet all day and get links to this site, etc but we need to do things externally and I think thats where we'll be winning the game.
One idea I just came up with is simple, easy, and I'm sure any dealership would probably go for it. All it really takes is some of the paper cards that a few members made, by paper I mean that these slips can just be printed off rather than making a standard business card. What I'd like to do is to make a card/slip that promotes this site to people that pick up brochures in the showrooms. The thing is you just make a sheet of these slips, cut them out, and ask the dealer if you can staple them to the brochures. Then everyone that comes and gets a brochure will see the slip and hopefully check out the site. If stapling doesn't work just ask to leave some slips on thier brochure stand and distribute a few slips to every salesman as well regardless. I'd say to take no less than 50 slips with you to a dealer. They don't have to be color either for those of you who may have concerns about color printing the slips killing your inkjets although it of course would be nice to have them in color.
The catch for the dealer is you can tell them that if they allow us to do this, everyone that comes to the site and asks about their dealership... well we'll tell them to buy from them or something along that line. If there are other dealers in the area and they ask if you are doing this activity are their dealer as well, well I don't really know what to say about that other than that you could tell them that you haven't been there yet and may not (or won't) go there if they allow you do this. Just try to convince them that you and everyone else here will help to earn them buisness. Heck tell them to come on the site and talk to me as I'm a former salesman. I don't see why dealers wouldn't love sites like this, its a great way to extend their business reack to new customers in that a member might be more inclined to by from a dealer or salesman who contributes to the site
As far as the cards/slips go I like injektilo's card design and message it puts out. It needs to be modified with a new message to the likeness of:
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IMO, all that together would get our message across to a great extent. We could easily have 1,000+ members by the end of the summer with the great rush people will be making to the lots to see all the new 2005's. Please interject any and all thoughts you may have on this matter ASAP
Thanks! Kevin