Fair spread... local indie places will usually be a bit cheaper than the dealer. It can be a DIY project, but I would list it as intermediate difficulty. Not awful, but not good for beginners.
I see $1100 thrown around a lot, and that isn't so different from what I paid even though I have a different model and had some other work done on the same ticket.
You can cheap out and skip the idlers, tensioner, waterpump etc but I generally advise against that. At a dead minimum an experienced mechanic needs to inspect the existing ones to determine how shot the bearings & tensioner seal are. Doubts about the mechanic's experience are eliminated by just installing new parts & moving on
