So, Subaru has sent me 3 offers now for trading in my 2017 OB 3.6 Limited for a 2018 OB 3.6 Limited. According to these offers my monthly payment would go up $110 and payment period would be extended one year. Who does that?
Trade Up Time Offer
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17 Outback Touring 3.6R blue 18 Chevy Silverado High Country and a 11 Dodge Challenger SRT 8
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My question to Subaru would be shouldn't this car last longer than a year??
They don't need very many people to take them up on the offer to make this sort of thing profitable. Just a few. This tactic is done because it works.
Who does that? People who buy cars based on monthly payments instead of full vehicle cost over financing period.
People who switch from 2.5 to 3.6 
I just came off lease on a 2017 2.5i (Pearl Brown)
My new lease is on a 2018 3.6 (Tungsten)
My monthly payment went down by $80. The 2018 has very low residuals, but this is the week to negotiate.
As for the monthly payment VS total cost, anyone who knows the time value of money knows that the monthly payment is way more important than the total cost, with the main variable of the math being "How long do you plan on keeping this vehicle".
My new lease is on a 2018 3.6 (Tungsten)
My monthly payment went down by $80. The 2018 has very low residuals, but this is the week to negotiate.
As for the monthly payment VS total cost, anyone who knows the time value of money knows that the monthly payment is way more important than the total cost, with the main variable of the math being "How long do you plan on keeping this vehicle".
Cars do, commissions don't.
I was offended.
It's probably automated. People who bought from the dealer more than 10 months ago and financed through the dealer/Subaru get an email. I'm still getting them for my 2011 that say "your payment is $xxx.xx and it could be $xxx.xx". Umm, My payment right now is ZERO....
And your dealer cares not one whit about that. They are fishing, and if they get just two or three good bites the mailing will probably have more than paid for itself.
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Surprised Subaru would do this (possible on a lease, I suspect. Is yours leased?). I would think such push would come from dealerships.
2015 Outback Limited, 2018 Lexus LX570, 1998 Toyota LC 100, 1987 Toyota FJ60
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Offended? By marketing? :smile2:
There is an old saying in sales that if you don't ask the question, the answer is already "no".
I am never surprised by an effort to entice me into buying something. While rare, I do sometimes take them up on the deal (not speaking just of cars here). I only find it annoying when they don't listen to my answer or get pushy. Then I've been known to permanently fire an outfit.
I am never surprised by an effort to entice me into buying something. While rare, I do sometimes take them up on the deal (not speaking just of cars here). I only find it annoying when they don't listen to my answer or get pushy. Then I've been known to permanently fire an outfit.
Two other sales maxims that I've always respected:
1) It costs ~20 times as much to secure a new customer as it does to keep an existing customer. Invest marketing dollars in keeping your existing customers happy.
2) When a customer walks away dissatisfied, you don't lose just that one sale. You lose future sales, too. Avoid giving customers a reason to go elsewhere.
I'm with you, except I occasionally enjoy seeing first if I can knock them off their schtick. It's sometimes difficult, as they can be pretty dodgey about it, but this happened once with a Toyota sales guy:
https://www.subaruoutback.org/forums/138-gen-5-2015-2019/489465-key-start-touring.html#post5592105
For his honesty, he got the sale from us.
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