4ALAB said:
A couple of things spring to mind:
I don't think the marketing department, the engineering group, and materials purchasing are on the same page. Low profile tires say "street performance" rather than "off road"...do we really want to go crashing through the wilderness on 60 series tires and alloy rims? Rubbish roof rack says "designed by too-clever focus group" rather than "useful for outdoorsy types." Low towing capacity says "family sedan" or "legal department won this battle" rather than "utility vehicle." "Little tiny fog lights that don't do anything" says that the styling people won out over engineering. The adverts still are aimed towards rugged outdoorsies but the product seems aimed at the luxury wagon crowd.
Speaking of Subaru OEM tires, my wife's WRX came with the cheapest Bridgestone tires in existence. OK, it's a budget sports car, but with terrible tires owners couldn't get close to the car's potential. My favorite Tire Rack review said "why did Subaru do this to me, oh why why why?? (sob)" A set of Pirelli P Zero Nero's completely transformed the vehicle.