This is a strange comparison I admit, but I thought I'd post it. I have had a '15 Outback Premium from new and we recently got my wife a '13 BMW 328i xDrive that I have been driving a lot over the last week. What surprises me is that I still prefer driving the Outback. The Beemer drives very nicely and has lots of ooomph, but I don't have a lead foot so the the ooomph is largely lost on me. I personally owned a BMW 3 series about 20 years ago and the driving experience between it and lesser cars was night and day. However in recent times I think that gap has narrowed significantly. While the competition has improved leaps and bounds, BMW have gone to a larger chassis with softer suspension and electric steering. The Outback is very surefooted to drive and has a higher seating position that I prefer. Also, interestingly, the Beemer is not devoid of wind noise around the door mirrors. As for toys, the Outback gives the BMW a run for it's money. For one thing, although the BMW has Bluetooth phone connectivity, it did not have bluetooth audio (at least it didn't until I hacked/coded it). The BMW 3 series has similar options to the Outback (active cruise control, lane departure warning, etc.) but at a price that would have taken it to around $50K when new. One option the BMW has that the Outback does not is dynamic cruise control - the speed reduces when rounding bends and uses downhill braking. All in all though, I have been very pleasantly surprised at how well the Outback compares in most aspects.